80-90% audience overlap. That’s how much of a leading beverage brand’s targeting was redundant. Platforms were rejecting their ad campaigns. So they rebuilt their targeting with Resonate’s behavioral and psychographic data. 📉 Audience overlap dropped to 19%. 📈 CTR jumped from 2.7% to 57.23%. 📈 Campaign performance increased by 82%. Your next campaign is already at risk if you’re targeting the same people everyone else is. Book a demo and fix the audience before you fix the ads.